CultureHive > Authors > Mark Elliot
15th April 2013 Sara Lock

Resources by Mark Elliot

Engaging with cultural tourists: a case study from Time Out

Time Out magazine positions itself as a destination 'for intelligent, discerning consumers within a highly creative environment'. This case study demonstrates how they use their portfolio of media (magazines, website and guidebooks) to target their mantra 'know more, do more' at visitors who like to plan ahead and those who just 'turn up and see'. As well as an outline of their audience demographic and brand values, you'll find examples of their approach to targeting and developing cultural tourists, including a selection of partnership campaigns and cross-platform engagement techniques.

Read more


Leave a Reply

View all authors