CultureHive > Authors > Marge Ainsley
8th April 2013 Sara Lock

Resources by Marge Ainsley

Experiences of undertaking qualitative research

In the mid-2000's when the Sainsbury Centre for Visual Arts (SCVA) was closed to the public for major refurbishment, it wasn't just building work happening behind their closed doors. Taking advantage of the space available, part of the SCVA became a test bed for evaluating the physical and and proposed displays. In this 'in conversation' piece, Marge Ainsley, marketing and communications specialist, talks to Kate Carreno, now Assistant Director, Fitzwilliam Musem, University of Cambridge, about her experiences of undertaking qualitative research at SCVA.

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DIY evaluation and research

Helpful advice, resources and pointers for those who a) haven’t got budget to buy in research or evaluation support, b) haven’t any in-house experts or c) haven’t a clue where to start!

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New ways of engaging audiences with historic collections through user-generated interpretation

This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure to the Gallery's standard approach to interpretation, one room was transformed into an evocative environment designed to focus responses on four key Pre-Raphaelite work in a more collaborative dialogue.

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