Maeve Hawkins

Former Head of Marketing for the MAC in Belfast, Maeve has a track record in arts marketing at a senior level.    She has particular experience in developing audiences, sponsorship engagement and using data to inform strategy. By better understanding audience behaviour, motivations and market patterns, Maeve successfully grew the MAC’s return on marketing investment, sharing insights that helped colleagues outside of the marketing team respond to the needs of customers.    Stepping outside of arts marketing, she now offers marketing consultancy to clients in the private sector, tourism and media industries.