CultureHive > Authors > Madeline Hutchins
17th September 2013 Sara Lock

Resources by Madeline Hutchins

Audience focus from the top

The focus of this piece looks beyond the legal or financial requirements of an organisation's Board at how you can involve them more fully across the marketing function.  How do present information to them? How can you engage them more deeply in what you're doing? And how can you bring the needs and aspirations of your audiences to the forefront of discussions? With clear ideas on how you can make your relationship with your Board more productive.

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