Lucy Liddell shares how taking a mobile-first approach and providing an outstanding user experience has enabled The MAC, Belfast, to increase ticket sales and revenue.
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Lucy is the Marketing Executive at the MAC, and has been with the organisation since 2015. Lucy has a background in advertising and graduated from Ulster University with a BA Hons in Design for Visual Communication in 2013.
Lucy’s role at the MAC encompasses many things. Primarily digital marketing for the organisation including email marketing strategy, website management, campaign planning and digital SEO/Google Adwords campaign management.
Lucy is also a Member Representative for the Arts Marketing Association in Northern Ireland. Don’t hesitate to email her if you have any suggestions on what you’d like the next Networking meeting to cover.
Outside of all things arts marketing, Lucy is a music enthusiast, wannabe interior designer, violinist and huge advocate of #wordsofaffirmation.
https://themaclive.com/