CultureHive > Authors > Louisa Beer
15th April 2013 Sara Lock

Resources by Louisa Beer

Developing cultural tourists and visitor destinations through collaboration

This case study describes the work of the Greenwich Maritime Marketing Group who work together collaboratively to promote their local area as a visitor destination - making best use of a shared budget to attract visitors to the area. You'll find an explanation about how the partnership works in practice, they key objectives and marketing messages used, an outline of their joint campaigns, and the outcomes.

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