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6th August 2014 Sara Lock

Resources by Lisa Gribling

How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the RPhO's fundraising team will utitlise data in order to get ‘inside the donors head’ and make the right approach.

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The importance of a fundraising audit

This article discusses how a full fundraising audit can help an organisation to align its fundraising activity with its goals and aspirations and put in place the right organisational structure to support fund development, and build a sustainable financial model. The article highlights the key areas for evaluation and issues to be considered when undertaking a fundraising audit.

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Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its 'story' or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, it will become more apparent which target groups are most suitable to target and how best to reach them.

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