Lisa Baxter is the Founder and Director of The Experience Business.
A Fellow of the Royal Society of Arts (FRSA) and Associate of the Market Research Society (AMRS) Lisa is known as an inspiring and creative thinker. A pioneer in bringing the practice of Design Thinking and Creative Problem Solving to the arts and cultural sector, she works with forward-thinking organisations here and abroad to re-imagine the arts experience offer for 21st century audiences.
Resources by Lisa BaxterHow to be more creative
The best approach to qualitative research
Issues facing qualitative research in the arts
Exploring qualitative research for the arts and culture sector
Making your brand essential rather than desirable
Ten Top Tips for Great Focus Groups
When Should I Use Focus Groups?
Wearing New Shoes
The Performing Artist’s Audience Workbook
How to… develop a research question