CultureHive > Authors > Laura Arends
15th April 2013 Sara Lock

Resources by Laura Arends

Creating effective partnerships between touring companies and venues

Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional communication.

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