Laraine Penson is Consultancy Manager: Marketing & Communications (North) at the National Trust.
Previously Laraine was Associate Producer at the AMA, developing its Bespoke programme of tailor-made training for individuals and organisations. Prior to joining the AMA she was Director of Communications at Northern Ballet, a national touring ballet company based in Leeds. Her role covered all aspects of communication and brand management for the Company’s headquarters, extensive artistic programme and national tour, education, training and fundraising.
Laraine holds a BA (Hons) Dance degree and an Advanced Certificate in Public Relations.
Resources by Laraine PensonIntegrated marketing campaign to boost ticket sales
How to build your influencing skills