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Katie Moffat
Katie is Head of Sector Engagement for Substrakt.
She is an experienced online PR and social media consultant with over 15 years experience in the communications industry. She has worked with many arts organisations in a range of capacities, from strategy development, to creation and implementation of social media campaigns and bespoke training. Katie has spoken at many events about how to use social media more effectively and is a regular contributor to digital magazine .net.
Resources by Katie Moffat
In this video, Katie Moffat talks about the different approaches to segmenting your online audiences and how to use that insight to improve effectiveness of your digital engagement.