CultureHive > Authors > Kathleen Soriano
3rd April 2013 Sara Lock

Resources by Kathleen Soriano

Learn how Compton Verney broadened and diversified the audiences to its art gallery

This case study from the AMA Museums and Galleries Marketing Day looks at why Compton Verney wanted to diversify its audiences, how they chose their target audiences (avoiding imposed definitions of ‘diversity’), and the steps they took to ‘open the doors’ for people. Compton Verney used the Mosaic geo-demographic segmentation model to understand and identify the potential audiences within its catchment area. Their actions included learning and outreach, partnerships, funding and special programming

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