Resources by Kate Sanderson
Ways to improve internal communication
This article offers a selection of solutions to internal communication challenges often faced by marketing departments. You'll find an outline of some of the most regularly occurring issues such as trust, lack of understanding and value. There's advice on how marketing teams should react to these challenges, along with top tips based on the author's own experiences within the workplace.
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Creating effective partnerships between touring companies and venues
Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional communication.
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Reviewing your marketing campaign strategy
Free up time with a 'marketing health check' that will help you prioritise what works and gain the confidence to eliminate what doesn't. This guide is a transcript from an AMA Conference 2011 session.
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