CultureHive > Authors > Karen Roebuck
15th April 2013 Sara Lock

Resources by Karen Roebuck

How intelligence supports more effective strategic cultural tourism marketing

Interpreting and applying the ArkLeisure segmentation model for culture, and especially cultural tourists, is about understanding values, needs, aspirations and interests. Tourism South East used the model to bring partners together to build a picture of the market, identify opportunities, develop channels and campaigns to increase income (for day visits and overnight stays) and consistency of messaging and visitor insight.

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