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6th August 2014 Sara Lock

Resources by Julie Orchard

A model for sustainable arts marketing in the education sector

Founded in 2002 the Windmill Theatre is a not-for-profit performing arts company based in Adelaide, Australia. This case study describes how Windmill's award-winning Arts Community and Education Program reflects the company's belief that capturing the imaginations of young people early in their development helps to establish a life-long love of the arts. Using educators to facilitate direct dialogue between artists and young audiences, their projects include Artists in Residence (AIR) programmes, participatory workshops, university-based research projects and a schools’ education programme targeted at the Australian education sector.

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