CultureHive > Authors > Julie Aldridge
17th April 2013 Sara Lock

Resources by Julie Aldridge


Open Up Museums

Open Up is a new resource that can help you think about how to make your museum relevant to people who don’t currently visit and take action that will increase your visitor numbers, improve your resilience and better fulfil your organisation’s purpose.

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Developing successful partnerships

This resource provides tips on how to nurture successful partnerships to enable new income. The tips have been shared by a range of business advisors contributing to Prosper, Creative United’s business support programme for the arts, museums and libraries.

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Knowing and Growing Your Audience

Knowing and Growing your Audience is a new Prosper resource from Julie Aldridge helping you to develop a practical and strategic approach to audience development. The guide was adapted from a Prosper webinar delivered as part of Creative United's Prosper programme.

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Southend Museum Business Model

Explore how Southend Museum revised its business model and got staff behind a more positive and ambitious future.

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Doncaster Museum Business Model

Discover how writing a manifesto helped Doncaster Museum gain clarity on how the museums service could connect with communities.

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Royal Pavilion and Museums Brighton and Hove Business Model

Julie Aldridge and Pam Jarvis explore how Brighton Royal Pavilion and Museums have reviewed their vision and business model in a bid to become more relevant and resilient.

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National Justice Museum Business Model Case Study

Explore the National Justice Museum's new business model and the process that led to it uniting its various venues, collections and activities under one national brand.

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Ideas to spark your future business model

Gain inspiration to develop a more resilient business model with this article from AMA Executive Director Julie Aldridge.

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Future Proof Museums Notebook

A sample toolkit from the AMA's Future Proof Museums programme designed to help museums explore how they will change, adapt, influence and remain relevant in an ever-changing world.

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Transforming into a digital organisation: from zero tech to high tech

Seb Chan shares his thoughts on Cooper-Hewitt National Design Museum's shift from a zero tech to a high tech organisation and the impact it had on the organisation.

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Using e-marketing to collect data and build relationships

It's fairly straightforward to collect data from audiences if you're a ticketed organisation, but how do you go about communicating with audiences if you're a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You'll find ideas for e-marketing to really get to know your customers, find out who they are, what they’re interested in, which events/exhibitions they’re attending, which they would like to attend and what they really think about your organisation.

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