CultureHive > Authors > Jon Gilchrist
17th April 2013 Sara Lock

Resources by Jon Gilchrist

Gaining people's interest and attention

Effective marketing campaigns to capture audience interest and attention and increase attendance. Looks at the competition for people's leisure time and limited disposable income, and explores how marketing campaigns and communications can be made to stand out from the crowd. A case study of The Lowry, Manchester.

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