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15th April 2013 Sara Lock

Resources by Jon Bradfield

Engaging audiences with a touring theatre – one stop at a time

When touring company Out of Joint tours a show, the marketing is a delicate balance between a focus on the production as an entity in itself, and a focus on the company’s ongoing work. This involves close collaboration with teams at those venues to which they tour and with whom they co-produce work.

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Creating effective partnerships between touring companies and venues

Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional communication.

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