Jo is Senior Consultant at Morris Hargreaves McIntyre for key clients on projects such as segmentation and branding. Working with cross-disciplinary teams she helps organisations develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector.
Jo has a track record of inventive, practice, engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.
Resources by Jo TaylorDeveloping audiences by bringing arts programming and arts marketing together
How to get your audiences and visitors to take greater risks
How to be friends with your audience and your artistic director
How to bring marketing and programming together to create positive working partnerships
Selling opera: a simple message, delivered with the biggest impact
Welsh National Opera in Birmingham
Delivering game-changing impact – engaging and developing audiences
Delivering game-changing impact