AMA Conference 2020

Jo Taylor



Jo is Senior Consultant at Morris Hargreaves McIntyre for key clients on projects such as segmentation and branding. Working with cross-disciplinary teams she helps organisations develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector.

Jo has a track record of inventive, practice, engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.