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22nd April 2013 Sara Lock

Resources by Jo Johnson

Benefits-led marketing and collaborative working with London orchestras

Tackling such questions as ‘How can we help audiences to see more orchestral music in London?’ brought a group of London orchestras and venues together to form the London Orchestral Marketing Consortium in 2008. By interrogating shared box office data through Snapshot London Performing Arts initiative, and combining their experience and know-how, they have learnt how to work together effectively and have been testing out new collaborative approaches for growing audiences.

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Creating an app to increase engagement and grow audiences

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services.

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