Jim has over 25 years of market research experience using both traditional and new methods. He is a skilled Qualitative and Quantitative researcher and has worked across many sectors including arts and culture, sport, government policy, crime and justice, FMCG and brand development. He splits his time between consultancy assignments and managing research projects using online technologies. His company Wild Heather Digital Research uses new and innovative approaches to gather insight and understanding for organisations of all kinds.
Resources by Jim LawAn introduction to market research
A guide on when to use qualitative or quantitative market research
A guide to online market research and surveys
A guide to online focus groups and interviews
Top tips for designing your own survey
A guide to the types of questions used in quantitative questionnaires
A practical guide to qualitative market research