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16th September 2013 Sara Lock

Resources by Jim Law

Top tips for designing your own survey

Thinking of designing your own survey? This short guide offers tips to ensure you get the most out of your survey, some useful ‘don’ts’ and some tips on question order. This toolkit is the fifth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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A guide to the types of questions used in quantitative questionnaires

This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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A guide to online focus groups and interviews

This is a short guide to online qualitative research.  It offers a list of the pros and cons of online focus groups and interviews.  This toolkit is the fourth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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A guide on when to use qualitative or quantitative market research

This is a brief guide to help you decide when to use quantitative research and when to use qualitative research.  This toolkit is the second in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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A guide to online market research and surveys

This is a short guide to the benefits of online quantitative research, when to use it and tips for getting the most out of online surveys.  This toolkit is the third in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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An introduction to market research

This is an ‘at a glance’ overview of the procedures to follow when commissioning market research; a handy checklist to keep by your desk, or on the wall to make the research process simpler.  This toolkit is the first in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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A practical guide to qualitative market research

This is a short guide to focus groups and in-depth interviews, the role of the researcher in moderating a discussion or interview and some considerations for qualitative research analysis. This toolkit is the final in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

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