CultureHive > Authors > Jessica Silvester
2nd December 2013 Sara Lock

Resources by Jessica Silvester

A cultural ambassadors scheme: does it work?

The CBSO launched a Cultural Ambassadors scheme to persuade committed audience members to attract new audience members by using pyramid selling, personal contacts and peer-to-peer selling. This report details the objectives, the planning and running of the scheme and the results and lessons learnt.

Read more


Leave a Reply

View all authors