CultureHive > Authors > Jesse Ringham
25th March 2013 Sara Lock

Resources by Jesse Ringham

How to use social and digital media to reach and engage with audiences

Practical examples on how to make social and digital media work for you as effective communications tools, how to engage in new ways and measure your success.  Find out how to integrate social and digital media use into your wider communications strategy, working out what works for you, what fits within your budget and staffing resources.

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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

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