AMA Conference 2020

Jerry Yoshitomi



Jerry Yoshitomi is chief knowledge officer of MeaningMatters, LLC. MeaningMatters is engaged by foundations, public arts agencies, organizations, and artists to research and provoke innovative new practices including increasing the personal benefits and public value of the arts; growing adaptability, creativity, and leadership in changing environments; and increasing earned and contributed income. Methods from Jerry’s writings and workshops have been successfully implemented to increase attendance and earned or contributed income by thousands of artists and organizations in the United States, Canada, Australia, New Zealand, and the United Kingdom.