Resources by Jenny Scudamore
Bare necessities: segmentation made simple
Jenny Scudamore, from Baker Richards, explores ways to maximise engagement and income in her new guide 'segmentation made simple’.
Read more
AMAculturehive
CultureHive > Authors > Jenny Scudamore
Jenny Scudamore directs the product development of Baker Richards’ software, including the Revenue Management Application (RMA) and Segmentation Engine.