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29th October 2013 Sara Lock

Resources by Jane Donald

Integrating development and marketing functions within arts organisations

In this article, Dr Jane Donald, Director of External Relations for the Royal Scottish National Orchestra, discusses the case for integrating development and marketing functions using her practical experience. She explores the business reasons for combining these functions including the strategic and tactical benefits.

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Making media connections at the Celtic Connections festival

From humble beginnings the Celtic Connections festival has grown from a single-venue event to a network of performances by an impressive array of international and local artists. The fundamental aim of the festival is to build connections, networks and relationships through traditional music and culture. This ethos of connecting networks is also reflected in the management of the event.

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