CultureHive > Authors > Jan McTaggart
30th August 2013 Sara Lock

Resources by Jan McTaggart

Parallels in customer attitude and behaviour between the arts and independent retail

In 2010, after seventeen years in arts marketing, Jan McTaggart opened up a greengrocer, Clementine of Broughty Ferry, with her business partner Carole Sommerville.  In just three years, Clementine has built up a loyal and varied customer base (they deal with around 78,000 customer transactions a year). In this article for CultureHive, Jan makes observations of the parallels in customer motivation and behaviour between the arts and independent retail.  She talks about customer perceptions, expectations, barriers and motivations, and some of the steps they have taken at Clementine to develop positive customer experiences.

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Social media marketing tips from the independent retail sector

A story of successful tactical marketing in independent retail from a former arts marketer who opened her own greengrocer shop in 2010.

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