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James Berg, Picaroons

James Berg | Content Strategist & Founder | Picaroons

James is the founder of Picaroons and a self-identified marketing Pirate. He believes that you succeed and thrive when you don’t play by the rules, in business and in life.

If you hire James as a Content Consultant, you’ll be joining many other satisfied customers, including Facebook, Aniventure (a Hollywood animation company), and Uncertainty Experts (the world’s first live immersive documentary).

Working as a speaker, James has helped over 2,000 businesses and charities create a content plan for their business. 

He can teach you what to post, why it will help you, and how to post it, all in simple, easily-understood terms — no business jargon allowed. He isn’t satisfied until he’s helped you turn social engagement into new businesses partnerships and purchases; likes and retweets alone aren’t enough.

James is also a podcast host and producer, doling out business and life advice with his dad, Phil Berg, on Chats with Dad, and digging up stories from the life of a real life pirate in Original Pirate Material. 

A qualified business coach and published author, James’ book ‘104 Social Media Content Ideas To Increase Sales’ has helped over three thousand businesses come up with and action ideas for their social media marketing. One user even made a £20,000 sale directly attributed to ideas used in the book. 

 He works out of his home in Ericeira, Portugal where he makes sure to find time to surf every day, in between his various business ventures.

Headshot of James Berg

Resources by James Berg, Picaroons

A Woman in Pink Hijab Using a Laptop

A digital content strategy is essential for your heritage organisation to find, create and share content for your digital platforms. In this resource James Berg explains how you can develop a content strategy that works for your organisation and includes a handy template to get you started.

Child in museum, looking out to others

How do we ensure that people are at the heart of our heritage organisation’s digital stories? People, their history, communities, identity, culture and oral history are at the heart of many of our heritage organisations. So how can we ensure that our content is people-focused? This article by James Berg outlines an actionable plan through seven simple steps that ensures you are placing people at the heart of your storytelling.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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