Ipsos MORI
Ipsos MORI, part of the Ipsos Group, is a leading UK research company with global reach. They specialise in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political Research and Reputation Research.
Resources by Ipsos MORI
Envisioning the library of the futureWhat do the public want from libraries?
What do the public want from libraries? Summary report of qualitative research
What do the public want from libraries? Summary report of quantitative research
What do the public want from libraries? Technical report