CultureHive > Authors > Helen Tate
27th August 2013 Sara Lock

Resources by Helen Tate

Cumbria – visitors and cultural consumers segmentation analysis

This report explores a segmentation carried out on a number of databases from Cumbrian tourism organisations, venues and events. It looks at visitor origin to determine where cultural tourists came from, and assesses the role of local (North West) cultural consumers versus those from other parts of the UK. Visitors are broken down by MOSAIC category, and the report considers potential new markets in light of the findings.

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