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25th March 2013 Sara Lock

Resources by Helen Stallard

Audience development in action – Galleries Night in Birmingham

Birmingham galleries including Ikon, The Barber Institute of Fine Arts, the RBSA and mac birmingham – have joined together to offer visitors late-night opening, free tours, complimentary drinks and the all important Art Bus. The bus provides free transport between each venue, so that attenders need not worry about parking, traffic jams or sat navs. Galleries Night has developed over time, with new venues coming on board and new marketing partnerships put in place (including being part of the Culture24 initiative Museums at Night), but the essential premise remains the same: visit several galleries in one evening, don’t worry about transport, enjoy guided tours (and a glass of wine) and, best of all, do it all for free.

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