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Helen Jenkins
Helen Jenkins, Director, 117 Consulting
Helen Jenkins has worked in fundraising for longer than she cares to remember but is prepared to admit to over 25 years.
In her early career Helen specialised in events for charities, organising overseas challenges and large events. She then worked abroad with VSO, an experience which changed her life.
Helen has specialised in heritage and the arts for the last 10 years, working across all fundraising disciplines, in senior management roles and at Board level. Helen is now a consultant at 117 Consulting and prides herself on continuing to be hands on as well as providing strategic advice and support.
Resources by Helen Jenkins
Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this webinar recording, Helen Jenkins explains the structure for a good Case for Support, gives examples of effective storytelling on digital platforms by other organisations and considers how to adapt messaging for different audiences.
