< back to resource
Helen Dunnett | Director | Helen Dunnett Consulting
Helen is Director of Helen Dunnett Consulting and works with arts, heritage and cultural clients to help them develop Customer Relationship Management strategies, improve and streamline their business processes and procure CRM/Ticketing system software. As an experienced arts consultant, Helen also has a proven track record in marketing and audience development, project management, leadership, organisation/business process development and communications.
Helen also worked in a range of arts organisations for over 15 years and central to that work has been the significant success she achieved in audience development and segmentation resulting in the development of the very first Test Drive the Arts (with Morris Hargreaves McIntyre), a cutting edge CRM and segmentation strategy: Audience Builder, and many other ground-breaking audience development programmes many of which have been widely disseminated and copied across the UK and Europe.
Helen is on the Advisory Board of the Arts & Culture Network, runs a Linkedin group ‘From Data & Systems Hell to CRM Mastery’ and was winner of the 2020 Midlands Enterprise ‘Most Outstanding Small Business Entrepreneur’ Award.
Resources by Helen Dunnett
This useful guide by Helen Dunnett explains the importance of data and the key things we need to know about collecting, storing and using it.
In this step-by-step guide Helen Dunnett explains how your heritage organisation can create meaningful and deeper relationships with your visitors, customers and donors through the use of Customer Relationship Management (CRM).
CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium-sized heritage organisation and the impact it can have on audience reach and engagement.