Helen Dunnett, Founder and Director of HD Consulting, works with arts clients to provide help with strategic, audience and organisational development focusing on Customer Relationship Management (systems, segmentation and strategy), brand and audience development and analysis.
Helen is an experienced marketing and communications professional with a track record in developing ground-breaking audience development programmes. These include Test Drive, a cutting edge audience segmentation and CRM programme called Audience Builder and Teleprompt. Helen has the ability to combine both thorough strategic understanding with practical execution helping organisations to put policy into practice and turn words into actions.
Resources by Helen DunnettUsing CRM to strategically develop your audiences
How to move audiences up the ladder of engagement
Using ‘balanced database’ as a way to implement strategic CRM
Cart before the horse for CRM?
Developing Classical Music Audiences in Lancashire
How Much Will a CRM/Ticketing System Cost?
Selecting Ticketing Systems
Tips to help you with your CRM implementation
Shakespeare’s Globe – the journey towards a CRM strategy
Getting started with CRM — how to develop an effective CRM strategy