Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.
She offers three key services: consultancy, training and audience research.
She is the Research Associate at the Centre for Cultural Policy Studies at the University of Warwick.
Resources by Heather MaitlandData-sharing case studies
Take a look at return on investment (ROI) in arts marketing and cultural organisations
Spending cuts – the end of audience development as we know it
Visual persuasion – choosing the best images
How marketers can exploit current and emerging trends in a changing society
How to market touring arts events more effectively
How to develop believable copy
Cultural diversity and audience development
Evaluating mission statement promises
Integrated marketing communications
Audience frequency and loyalty
Not just focus groups
Building relationships with stakeholders
Our culturally diverse population
How do people engage with culture?
Using design for more effective marketing communications
Case-study based brand research
Cultural tourism statistics
Dance Touring Partnership – Research into Audiences for Dance Summary Report
Dance Touring Partnership – Overview of Research into Contemporary Dance
Introduction to Marketing – Impact Hub, Caracas
20 Quick Fixes (training video)