100 digital questions answered

Across four themes we answer small to medium-sized heritage organisation's most pressing and frequently asked digital questions


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Emma Forward

Emma is a platform-agnostic, independent eCommerce consultant with over 10 years’ experience. Prior to setting up her own consultancy, she worked in-house heading up eCommerce at Royal Academy of Arts. As an independent consultant, she’s helped online retailers get the most out of their eCommerce sites, working to increase profitability online through eCommerce strategy, conversion rate optimisation and UX/CX website audits. She also helps clients looking to replatform from one eCommerce platform to another. She has clients across a variety of different verticals, including fashion, luxury, interior design and media but particularly in the cultural and heritage sector, where past and present clients include Shakespeare’s Globe, Bridge Theatre, Westminster Abbey, London & Partners and National Portrait Gallery. Emma has been on the judging panel of UK eCommerce Awards for the last two years running.

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Resources by Emma Forward


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In this webinar recording Emma Forward looks at types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; and operational considerations. This session was recorded in April 2020 during the COVID-19 pandemic.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
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