Edward Appleyard | Director of Engagement | Harewood House Trust
Edward Appleyard is Director of Engagement at Harewood House Trust in Leeds, where he leads business-wide projects and covers all aspects of audience engagement (marketing, communications, visitor experience, membership and more), building on two decades’ experience of working within arts and culture environments.
Prior to entering the heritage sector, Edward’s focus was on music and he led the hugely successful re-brand of the London Symphony Orchestra (LSO), part of a team winning 26 national and international awards, later using this experience to re-brand Harewood. He also chaired the organising group of the LSO’s BMW Classics series – an annual concert held free in Trafalgar Square, live streamed around the world with Sir Simon Rattle.
Edward constantly seeks out new projects and challenges. He has found his feet as a determined leader, working across an organisation and gaining a reputation for engaging teams. It is this that – alongside a clarity of vision for strategy and strategic working, and for being able to see the widest possible picture of an organisation and its context – has led to his current position at Harewood and continuing ambition to connect people with the arts.