< back to resource

Dr Amelia Knowlson

Dr Amelia Knowlson is a Teaching Fellow in Creative Industries at the University of Leeds.

With expertise in Museums Studies and Digital Heritage, Amelia’s practice and research focuses on the use of digital technology in creative and cultural institutions, especially museums. Amelia has over 10 years of experience working with and for local and national museums, both a as curator and through her company ‘Curator – Designer – Maker’. As a creative practitioner she has a proven and established record of developing physical exhibition interactives, consulting on the use and implementation of technology, and training museum professionals on the use, application and implication of 3D technology.

Amelia has worked with museums and cultural institutions including but not limited to Gloucester Cathedral, The British Museum, English Heritage, Tyne and Wear Achieves and Museums, Hull City of Culture and Sheffield Museums. She continues to support cultural organisations with digital training, digital strategy and the implementation and experimentation with 3D scanning and printing and virtual and augmented reality.

Amelia believes digital technology should be accessible to everyone and situates the users of technology at the heart of everything she does. Making, play and practice forms the foundations of her practical and strategy based work.

Head shot image of Dr Amelia Knowlson

Resources by Dr Amelia Knowlson

Woman wearing black jumper and black rimmed glasses standing next to a pink banner with Heritage Fund logo.

In this Reflect, Share, Inspire ‘workshop style’ breakout session, Dr Amelia Knowlson and Dr Ruth Daly from the University of Leeds explore the importance of embedding a digital strategy within your heritage organisation to help you support and achieve your organisational goals. Drawing upon resources from the Digital Heritage Hub’s Digital Leadership and Digital Planning themes, they guide delegates through a series of tasks to help you to start thinking about how to embed digital within your organisation.

Two dogs sitting in front of a large building with a clocktower

As 3D scanners and printers become more affordable, 3D modelling may increasingly be considered as a part of your heritage organisation’s digital strategy. This guide reviews key policy areas on the use and dissemination of digital assets including implications of intellectual property (IP). It also discusses the key aspects to consider when thinking about creating 3D models of your collection.

A path through a garden surrounded by a wide variety of trees

This guide focuses on three approaches to digital transformation and what they can mean for your heritage organisation. Case studies explore how other organisations have embraced digital transformation, their experiences and the strategic pathways they have taken to change how they engage with their audiences.

Tullie House Museum, Carlisle – a couple explore an exhibition on the Border Reivers, the people who lived in the Anglo-Scottish Border region from the late 13th to early 17th centuries.

Using templates to create your digital strategy will help you work through a set of diagnostic questions that indicates your organisation’s recommended priority areas along with relevant performance indicators to guide you through digital transformation.

Salisbury International Arts Festival – the orchestra stand to receive applause at the end of a performance in Salisbury cathedral

Employing digital strategists to guide you through the unfamiliar landscape of developing a digital strategy can have its benefits. However, making the most of expertise within your organisation can often be as effective as bringing in outside assistance. This resource guides you through the initial steps of planning your digital strategy to help you identify where digital expertise may be of benefit.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
University of Leeds logo
The Heritage Fund logo