CultureHive > Authors > Dick Penny
12th April 2013 Sara Lock

Resources by Dick Penny

Using new technologies to transform engagement, creativity and programming

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.

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Collaborative working, digital innovation and how to trust your audiences

Watershed's 10 year development journey is discussed openly and honestly, with a close look at its reputation as a digital innovator, a new understanding of what its role in a modern city might be, and learning how to communicate more effectively with audiences.    Testing times and business challenges are analysed and used as a case study to encourage risk taking and innovation across the arts sector.

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