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Devon Smith

Devon is a mentor on our highly successful Digital Marketing Academy. She’s the co-founder of Measure Creative, a two-person digital studio in Portland Oregon and she was previously director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation and the Smithsonian. This guide is taken from her very popular AMA conference 2017 session, Actionable Insight : getting the most from Google Analytics and offers highlights and tips for using Google Analytics.