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26th October 2017 Sara Lock

Resources by Devon Smith

Digital Lab. Devon Smith. Should we use a Facebook pixel?

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab asks: should we use a Facebook Pixel?

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Digital Lab. Devon Smith. How to begin a new digital experiment.

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab takes us through how to begin a new digital experiment.

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Digital Lab. Devon Smith. Free (Google Tools)for Digital Marketing

Devon Smith, co-founder of Measure Creative and Mentor at AMA Digital Lab guides us through the free Google tools available for digital marketing.

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Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

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