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David Johnson
David Johnson | Cyfarwyddwr Strategaeth a Rhaglenni | Cause 4
David yw’r Cyfarwyddwr Strategaeth a Rhaglenni, yn arwain ar Arts Fundraising & Philanthropy a Rhaglen Cymorth Busnes Cronfa Dreftadaeth y Loteri Genedlaethol, Heritage Compass, gan rymuso sefydliadau’r celfyddydau a threftadaeth yn genedlaethol i wella’u llwyddiant codi arian a datblygiad eu busnes. Yn y rôl hon, mae David wedi darparu hyfforddiant a choetsio i ystod eang o sefydliadau diwylliannol a threftadaeth ar draws y DU, gan gynnwys Tyne & Wear Archives & Museums (TWAM), South West Museum Development, a Share Museums East.
Ymunodd David â Cause4 o’r Albany yn Llundain, lle roedd yn gyfrifol am gynhyrchu incwm a enillwyd ac a godwyd, datblygu partneriaethau a rheoli contractau. Yn ystod ei gyfnod, bu i’r sefydliad fwy na dyblu ei drosiant. Treuliodd flwyddyn hefyd ar secondiad i ARC yn Stockton, yn arwain ar ddatblygu busnes y lleoliad. Mae hefyd wedi gweithio i sefydliad celfyddydau awyr agored Emergency Exit Arts, ac yn rhan o dîm y Rhaglen Ddiwylliannol ym Mwrdeistref Llundain Hackney. Mae David yn Ymddiriedolwr ar Babylon Arts, yn Ely.
Resources by David Johnson
David Johnson, Director of Strategy and Programmes, Cause4 takes us through a step-by-step guide to developing and actioning a digital fundraising strategy. From setting objectives to evaluation, and everything in between, this guide includes lots of examples to inform and inspire.
How do we justify investing in digital at high cost, when the likely returns are minimal and when audiences still expect digital content should be free or minimal cost? David Johnson, Director of Strategy and Programmes, Cause4 looks at how to balance live and digital activity to maximise income.
Virtual Reality (VR) and immersive technology can be a powerful tool for fundraisers to tell stories that stand out in people’s minds and encourage potential donors to engage. The arts and cultural sector is beginning to embrace these new areas to create distinctive, memorable work that captures audiences’ imaginations. Our role as fundraisers is to harness this creativity and to build it into the stories we tell.
David Johnson from Cause4 talked to Celia Gilbert from The Rose Playhouse in Southwark, London about this small heritage organisation’s experience of moving its events online and the positive impact this had on its digital fundraising.
