David Amers

David is the founder of Leithal Thinking. With over 20 years experience in marketing, he is a renowned qualitative researcher and agency planner, responsible for creating powerful strategies for brands such as IRN-BRU, Grolsch and Standard Life, as well as for priority social issues including The Smoking Ban in Scotland. David specialises in unearthing and harnessing audience insights, brand architecture creation and visualisation, and communication strategy development.


Resources by David Amers

Consumer insights explained