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Danielle Patrick

Danielle Patrick | Head of Operations and Events | Arts Marketing Association

Dani has over ten years of experience at the AMA. As Head of Operations and Events, she leads on the AMA’s strategic business operations – which include recruitment, team development, and internal communications – alongside delivering the AMA’s flagship event, the AMA Conference. Dani focusses on embedding equitable and inclusive processes and staff wellbeing into her work, and is passionate about sustainability and cultural change.

Dani has a degree in English Literature and Theatre – which grounded her knowledge in live events and planning processes – and regularly works with publishers on campaigns to promote new book releases through her social media blog @whatdanireads_ on Instagram.


Headshot image of Danielle Patrick, Head of Projects at Events | Arts Marketing Association

Resources by Danielle Patrick

Green mug next to an open laptop with Zoom meeting taking place

This resource by Danielle Patrick provides a small selection of some of the online tools available to help support the delivery of your online events and activities. Platforms that enable you to register your attendees and ticket your event, to deliver your event online, and to evaluate the success of your event using online surveys.

Man with headphones on and a microphone sitting at a computer

Your audio and video can have a big impact on the quality of your online events. In this resource Danielle Patrick provides a quick checklist of tips and tricks to help support you with getting the best out of your audio and video during your online events. Quick and easy wins to help make your video and sound quality as good as it can be.

Aerial photo of people inside foyer of Titanic Belfast

Online events and activities have been essential for heritage organisations to stay connected with their visitors and audiences over the past two years during the pandemic. They can also help organisations to expand audiences, increase accessibility and engage with new communities. In this resource, Danielle Patrick provides clear guidance on what to think about when organising an online event from understanding your audience’s needs, through to planning, programming, marketing, delivering and evaluating your event.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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