CultureHive > Authors > Colin Clark
25th March 2013 Sara Lock

Resources by Colin Clark

Using film as an integral part of the marketing toolbox at National Theatre of Scotland

This case study looks at how the National Theatre of Scotland have been making use of the moving image in their marketing.  In this era of content-rich online worlds, of trailers, of live feeds and of downloads, they are responding to the need for filmed material of the organisation's work to be made available through multiple channels including YouTube.

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