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Christina Lister

Christina Lister | Ymgynghorydd Marchnata | Christina Lister Comms
Mae Christina yn ymgynghorydd a hwylusydd marchnata a datblygu cynulleidfaoedd sy’n gweithio gyda sefydliadau treftadaeth a diwylliannol, ac sy’n meddu ar 19 mlynedd o brofiad fel ymgynghorydd ac mewn swyddi i asiantaethau ac yn fewnol mewn sefydliadau.

Mae Christina’n grymuso sefydliadau i ddatblygu a sbarduno marchnata sy’n cysylltu â chynulleidfaoedd gyda diben ac effaith drwy ddarparu hyfforddiant, hwyluso gweithdai a datblygu strategaeth.

Mae ei phrofiad yn rhychwantu sefydliadau mwy fel Grŵp yr Amgueddfa Wyddoniaeth, Sinemâu Empire Cinemas ac Amgueddfa Llundain; sefydliadau cynorthwyo a datblygu’r sector fel y Gymdeithas Amgueddfeydd Annibynnol, SHARE Museums East a’r AMA; a sefydliadau annibynnol a llai gan gynnwys Cartref Jane Austen, Neuadd y Dref Shoreditch, Amgueddfa Caergrawnt, Y Llyfrgell Americanaidd, Babylon ARTS ac Ymddiriedolaeth Eglwysi Hanesyddol Norwich.


Head-shot image of Christina Lister

Resources by Christina Lister

Group of people standing behind concrete blocks

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

People at a concert with raised hands with red lights

Building and managing an online community can be challenging and time consuming. This resource by Christina Lister provides practical tips on setting up online communities utilising existing platforms such as Facebook. It offers ideas on how to nurture and build an online community without having to spend too much time managing or administering it.

Upward looking shot of decorative ceiling with blue, red and white colours

Digital marketing is key in connecting your small to medium-sized heritage organisation to new and existing visitors and audiences. This resource by Christina Lister provides an introduction to what digital marketing is, where you can start if you want to develop your activities, and the benefits of doing so. It links to many of the other guides in the Digital Engagement theme so you can explore more about the topics summarised here.

Raised wooden walkway in daytime

In this guide Christina Lister takes a closer look at what we mean by digitally excluded audiences and how we can reach and engage them. The guide starts by setting out key definitions, explains how and why people are digitally excluded, and the impact of this. Christina shows how you can identify and understand your organisation’s digitally excluded audiences, and shares ways organisations can be more digitally inclusive.

Front facade of Liverpool Everyman Theatre made up of rotating screens of with full-length pictures of different people

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services. In this webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in what ways people are digitally excluded, and who they are.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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