Christina Lister

Digital is a great way to help you identify those people who don’t engage with your organisation. In this resource, Christina Lister looks at the role digital marketing can play in audience development and the ways in which digital can help your organisation reach new audiences and visitors.

Building and managing an online community can be challenging and time consuming. This resource by Christina Lister provides practical tips on setting up online communities utilising existing platforms such as Facebook. It offers ideas on how to nurture and build an online community without having to spend too much time managing or administering it.

Digital marketing is key in connecting your small to medium-sized heritage organisation to new and existing visitors and audiences. This resource by Christina Lister provides an introduction to what digital marketing is, where you can start if you want to develop your activities, and the benefits of doing so. It links to many of the other guides in the Digital Engagement theme so you can explore more about the topics summarised here.

In this guide Christina Lister takes a closer look at what we mean by digitally excluded audiences and how we can reach and engage them. The guide starts by setting out key definitions, explains how and why people are digitally excluded, and the impact of this. Christina shows how you can identify and understand your organisation’s digitally excluded audiences, and shares ways organisations can be more digitally inclusive.

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services. In this webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in what ways people are digitally excluded, and who they are.