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Chris is the founder of One Further, a digital analytics and user research consultancy in the UK. Chris works with organisations that want to use insights from data and research to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Tate and the Royal Academy of Arts.
Resources by Chris Unitt
This guide outlines some key sources of information available to support your decision making on the suitability and application of new technology and digital services.
In this webinar Chris Unitt give tips and tactics on how to develop your digital engagement more broadly, and looks at places, people, collections and content. This webinar was recorded in April 2020 during the COVID-19 pandemic.
In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.
In this comprehensive guide, Chris Unitt provides a strategy to help your organisation achieve its online sales targets. From the type of products you sell online through to successful sales on an e-commerce platform that works for your organisation. Chris offers guidance on how to drive traffic to your online shop and how to measure success by tracking purchases through Google Analytics.
Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.