< back to resource

Chris Unitt

Chris is the founder of One Further, a digital analytics and user research consultancy in the UK. Chris works with organisations that want to use insights from data and research to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Tate and the Royal Academy of Arts.

Head-shot image of Chris Unitt
Chris Unitt

Resources by Chris Unitt

A view down a street at night with many lit up bars

This guide outlines some key sources of information available to support your decision making on the suitability and application of new technology and digital services.

white and brown concrete building beside river under blue sky during daytime

In this webinar Chris Unitt give tips and tactics on how to develop your digital engagement more broadly, and looks at places, people, collections and content. This webinar was recorded in April 2020 during the COVID-19 pandemic.

Person sitting in a theatre auditorium with laptop open

In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.

Open sign in a shop door

In this comprehensive guide, Chris Unitt provides a strategy to help your organisation achieve its online sales targets. From the type of products you sell online through to successful sales on an e-commerce platform that works for your organisation. Chris offers guidance on how to drive traffic to your online shop and how to measure success by tracking purchases through Google Analytics.

A young boy in a blue top and yellow hat uses a blue magnifying glass to look closer at a tea scale.

Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
University of Leeds logo
The Heritage Fund logo